16 July 2010
ABP are delighted that a project we have been involved in to promote organic sales has received EU approval for match funding.
ABP along with many other companies involved in the organic sector has raised £950,000 which has been matched by the EU to a total fund of £2 million to increase awareness of the benefits of Organic Food and Farming through a promotional campaign.
The campaign will kick off later in 2010 for three years and will aim to give consumers a better understanding of the benefits of organic food and farming. The objective of the programme is to reverse the decline in the sales of organic foods and farming, through a high profile media campaign to reignite consumer interest. The campaign will stress the many benefits of organic food and farming and comprise press advertising, a digital campaign and PR.
More than 75 organisations have pledged money to the campaign including leading retailers Sainsbury’s, Tesco, and Waitrose, as well as big name organic brands such as Green & Black’s, Organix, Rachel’s and Yeo Valley.
For more information, please follow the link to the website:
Sustain: the alliance for better food and farming www.sustainweb.org
Other news:
6 August 2010
In light of the current news story regarding the offspring of cloned animals we would like to set out our position on these animals and provide clarification on how these animals should be treated.
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28 June 2010
We are extremely disappointed that the covert filming by Animal Aid has identified some breaches of our Group welfare policy.
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