Premium Select

All of the cattle used in Premium Select are carefully sourced from independently audited, quality assured farms which conform to the EN45011 standard. Premium select uses a unique Sympathetic Chilling Regime to eliminate toughness and create beef which is tender and full of flavour.

All Premium Select beef is hip hung on the bone using ABP’s patented process for proven results. Premium Select beef then undergoes a unique aging process which creates a distinctive mix of taste and tenderness.

The Premium Select DNA diagnostic programme is another unique feature of this brand. It provides consumers with guaranteed assurance of Premium Select’s quality and integrity.

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